Working directly with the team at marketing agency, SQN, this video animation was created for Toyota Motorsport to support the launch of their new 2016 WEC challenger, the TS050. The aim was to highlight major specification changes over the course of their last three cars, the TS030, TS040 and the TS050.
Click the image on the right to watch the video.
Digital assets were limited. Although TMG maintain a hi-res image library, there was no 3D data at hand. SQN were keen to explore what could be done with still images to create something fun and dynamic for social media engagement. The final video is made up of just 3 vehicle images that morph and transition from one to another beginning with the TS030 and finishing with the TS050. Each car was carefully masked with the vector pen tool in Photoshop and lifted off its background before being sliced into pieces ready for animation.
Each set of sliced up images was then imported into After Effects and animated against a music track that was modified using Adobe Audition to better fit the overall timing of the video. Additional sound effects and motion graphics were incorporated inside After Effects before the animation was imported into Premiere Pro to finish out with subtle light leaks, transitions and fades.
